Exhibition Stands For Effective Advertising

Nov 26th, 2011 Michiel Van Kets

Part of the fun of going to a trade show for shoppers is to check out the amazing and unique booths that are on show these days, as well as all the freebies they get of course! The display stand market has expanded over the past few years and the choice of designs and advanced graphics that are available now is huge.

Exhibitions, tradeshows, conferences, shopping centers and outdoor events benefit greatly from well-designed and stylish displays and banners and they're a fantastic business promotional tool. Attention-grabbing, attractive stands make products more noticeable to consumers and can achieve those sought-after sales.

Before attending a promotional event take the time to research displays that are appropriate for the occasion and location and will set your products off to their best advantage. Here's a brief description of the different types of displays on offer.

Brochure holder displays are particularly functional as they create an attractive way to display brochures and other informative company information where they can easily be seen and picked up by passing trade.

Professional and smart you can find designs specifically for permanent situations to facilitate in retail or office environments where they become part of a long term display, they are just as effective whether you use them as a single stand or grouped together. Portable products are also available and appropriate for corporate, exhibition, and retail environments.

Pop up display stands are invaluable for those travelling from place to place requiring a fast and convenient product that can be set-up and dismantled in just a few minutes. Available at heights of between 8 to 20 feet there's a wide variety of innovative and practical designs to fit your requirements.

Most come with their own carry bag, that is stylish itself, and are made from lightweight materials so can be carried around very comfortably and packed away in a small enough size to store in the boot of a car, the bag also prevents it from being damaged during transportation. Re-use this economical product again and again and save yourself time and effort.

The range of rotating display stands show products and literature off in a way that is versatile and attention-grabbing. Situate it in the corner of the booth where it will still attract attention whilst taking up the minimum of space. Check out exhibition stands Sydney for something unique and elegant to add that extra touch to your booth or event.

Invest in two banner display stands and place them either side of your booth where, with your company name and logo printed onto them, they'll be an instant attraction. Appropriate for outside or inside purposes they are particularly flexible and it's very easy to change the graphics over ready for a new exhibition.

Single stands can come double sided for two different looks, perfect if you have just released a new product as you can have your original products printed on one side and the new item on the other. A banner stand is a super investment because you can rely upon it over and over for concerts or conferences, music or sports competitions, or any other types of promotions.

A pull-up banner is the ideal answer for a quick display stand that gives maximum impact and can be positioned individually or tiled for extra effect. Once you've finished with them they conveniently retract into the robust alloy base for secure transportation - very quick and easy to set up and dismantle. Replace graphics time after time for different occasions to suit your promotional requirements.

Look out for retractable banners if you require stands that are lightweight, weighing around 4kg they are extremely portable and a simple way to get attention offering a high level of quality, reliability and value for money.

One great example is the Euro, an excellent low-cost pull up stand complete with stylishly brushed aluminium base and finished in silver. With two different width options it has a black padded carry case and is convenient to use and quick to put up with its telescopic pole.

An LCD stand can be facilitated in the office or expo display situation and a solution can be found whether you need a stand-alone display, or prefer your LCD panel to be integrated into a counter or display.

About the Author:


Michiel Van Kets writes articles about Displays Direct, a company providing portable brochure display stands at amazing costs. They have a range of portable brochure holders, perfect for the expert display of brochures at the next event. Read more about portable displays today.

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